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This post was originally posted on my former personal blog Blogging Made Devilishly Simple on May 26, 2007. As such, we have added to the content for publishing here because that website has been defunct for years but the content can prove useful even ten years later.

When it comes to blogging, it may come down to making the decision between WordPress and Blogger. While one may be free, you won’t get the same freedom that you would get when you have a self-hosted WordPress blog. In the linked post, I talk about the ease of setting up your very own self-hosted WordPress blog for the low cost of $3.95 per month.

Below you can read about the pros and cons of WordPress versus the Blogger platform.

When you install WordPress on your own self-hosted WordPress blog, you are getting the opportunity to build your business on a platform that you own. When you follow the steps that we have laid out for you on our site, you will get a free domain name along with the automatic installation of WordPress.

While both Blogger and WordPress are super easy to use, you will not own the property of which you’re building your business. Because of this, at any time Google can decided that your content does not live up to their standards and they can delete your blog.

However, if you have your own self-hosted WordPress blog, then no one can delete your content at any time. You cannot be subjected to Google’s views over your content – no matter what you have decided to write about. You aren’t living up to anyone else’s standards and can talk about anything you would like without limitation.

Pros of Self-Hosted WordPress:

1. Easy to Use – WordPress is so easy to use that many people can create a blog post within five minutes of posing around inside of the dashboard. It really is self-explanatory enough so that there is no real confusion when using it.
2. Updatable – If you are looking to update WordPress at any time, you can always click a link on the dashboard if there are updates. It’s super easy to update your site to the latest version of WordPress so you won’t have to do much more than confirming that an update is what you’d like to do.
3. Flexible – You can create posts about anything you’d like along with adding any categories quite easily.
4. Themes Galore – Whether you are looking for a free WordPress theme or a paid one, you are guaranteed to find something that you would like with a simple internet search. Of course, if you want a really nice WordPress theme, head over to ThemeForest and see what they have available.
5. Branding Yourself – When using a self-hosted WordPress installation, you can brand yourself in any manner of your choosing. You’re not submitting yourself, your brand, or your website to live up to anyone or any company’s standards – other than your own.
6. Free WordPress Installation – When you sign up with BlueHost, you will get a free installation of WordPress. The best part is that the installation with them is automatic.

As with anything, there are pros of using Blogger as well. When using the Blogger platform, it’s completely free. There are no upfront costs associated with blogging on the Blogger platform. Having said that, the con to using such a platform is that your domain is going to be yourwebsite.blogspot.com. If that were our website, it would be icydk.blogspot.com instead of icydk.com. When you have a Blogger domain, you are limited in the types of advertising that you are allowed to have on your site. With Blogger, you can only use Adsense ads on your site instead of putting any other ad networks on there.

Using Blogger, though, you can be up and running in two minutes. However, you’re building on a platform that you don’t own. Why would you want to build a business on a platform that can be taken away from you at someone else’s whim?

Even still, building content on Blogger means that you are going to have to migrate your content over when you have made the decision to get your own domain. Also, any time you share your domain name that ends in blogspot.com, you are promoting Blogger and not yourself.

What are your thoughts on getting your own self-hosted WordPress versus using Blogger? Share your thoughts with us in the comments section below.