Marketing is a very important aspect in a business, especially for start up ventures. The fact that you are just starting out and are new in the market means that very few people know of your existence. This is why you should invest more in marketing than anything else. Luckily, technology has made marketing and brand promotion so much easier and even cheaper as compared to how it was in the past. Let us have a look at some of the top marketing ideas you can incorporate in your business to attract clients your way.
1. Social Media Marketing
This is the most common marketing method that many businesses are using today. Various social media platforms such as Faebook, Instagram and Tik Tok have very large crowds of people, majority of whom look for products and services online. These platforms consist of people of all age groups, majority of them being millennials and the Z generation who prefer online shopping as opposed to going to physical shops.
All you have to do is to take pictures of your products and services and post. However, consistency matters a lot in social media marketing. Once you start marketing yourself, do not stop, if you do then you risk being forgotten and no one moves on faster than a client on Instagram or Facebook. So many other startups are using the same method of marketing so you have to keep up with the competition.
Yet another way you could expand your marketing reach, is to set up a blog. Remember that the more traffic you could attract to your company blog, the more chances your products and services will be in demand. As a rule, you should make sure to create a blog that is easy to discover. Aside from making your blog easy to find, it is also a good idea to fill it up with great content such as articles and videos. They must be of the best quality possible, and should give your potential clients useful information. You should also make sure that the content is easy to understand, and is full of keywords that will lead your potential clients to your website.
The blog must also be connected to your other social media sites. This will ensure that your social media marketing is efficient.
2. Trade Shows and Expos
A trade show is an event that is organised once or twice in a year to host different companies who wish to showcase their brand to potential customers. This is an ideal platform for a startup venture as it will give an avenue to meet so many people, clients and even potential business partners who wish to be a part of your dream. However, you have to stand out in an expo in order to attract clients to your stand.
The kind of displays you set up will determine how much traffic you get. Incorporate signages with led lighting technology from china lighting wholesale market to make your booth noticeable form a far. You can also add other features like chairs and tables from a table legs manufacturer to host your stand visitors.
3. Influencer Marketing
An influencer is an individual with a large social media following who has the ability to lure potential clients to your brand. With influencer marketing, you have to determine the kind of market you want to attract first before engaging one particular influencer. After finding an influencer for your brand, you can either hire an inhouse photographer and videographer to shoot content or they can use their own means.
If you decide to do inhouse photography, ensure that you obtain quality pictures and videos that will be used to showcase your brand to the various platforms. Also, ensure that your influencer is also passionate about your brand because that is the only way they can genuinely promote it to their audience.
4. Brand Packaging
Did you know that you can easily market your business just by the way you package your brand? Whether you are in the service or retail industry, your outward appearance matters a lot and can work to your advantage or disadvantage. This is especially critical for those in the food and beauty sector. For instance, if you are selling perfumes and want to attract people to your products, invest in elegant cardboard perfume boxes that make your product look luxurious and attractive.
Ensure that you have your brand name imprinted on all of your packaging so it can be seen out in public. As you start, you can also print t-shirts and caps with your brand name and logo and give them as incentives to clients after their purchases. Make your brand speak for itself out in the streets.
5. Sales and Promotions
This is how most startup ventures open their doors to the public; through sales and discounts on particular products and services. Customers love it when they can get their usual items at almost half the price, and most of the time, they will stick with you even when you adopt the market prices.
Take this opportunity to show them how much you appreciate and care for them by giving the best services; make it hard for them to switch back to their usual providers. However, be careful not to affect your finances by giving very big discounts. You might find it hard to stay afloat if you are too generous to your customers.
As you start out on your business venture, you will experience so many hiccups along the way, and if you are not strong-hearted, you might give up even before you begin. Keep your head high and face any challenge that comes to you head-on. Hard work, determination, and consistency is the key to making it as a start-up business owner.