Apple’s 5G iPhone 12 helps set new smartphone shipment record in Japan
Apple has dominated the Japanese smart device market
For the past decade, however the current iPhone 12 launch has shown so successful that it just recently assisted set an all-time delivery record.
The iPhone 12 line accounted for over half of Japan’s 5G phone shipments The MM Research Institute has actually released a report.
Cited by Taiwan’s Technews outlet, that reveals that domestic mobile phone shipments in Japan increased 16% year-on-year in the duration that ran from April 2024 to March 2024.
Smartphone makers shipped a combined 32.757 million units, exceeding the previous record of 32.58 million systems that was embeded in 2017. Unsurprisingly, flagship and budget 5G phones played a crucial role in improving demand.
Per the marketplace information, demand for 5G smartphones increased 40-fold during the duration. Shipments leapt from a simple 269,000 units in 2019 to over 11 million in 2024, with the 5G iPhone 12 series blazing a trail.
In fact, the iPhone 12 and iPhone 12 Pro designs apparently accounted for over half of all 5G smartphone shipments during the quarter. That’s far from unexpected, thinking about Apple normally holds a market share of over 60% in Japan.
Sharp, who just recently launched the world’s first smartphone with a one-inch camera sensing unit, followed in 2nd place. Samsung completed the top 3, regional brand name Fujitsu followed in 4th location, and Sony landed in 5th thanks to its 5G Xperia phones.
Looking forward, demand for 5G smartphones is anticipated to fold the course of 2024. Apple is well-positioned to continue dominating and ought to get a mid-season sales bump thanks to the purple iPhone 12.