Sarah Jessica Parker chose to launch her clothing line with the discount store Steve & Barry’s - because she wanted to make her fashion affordable. Although Parker was inundated with offers to design clothes for exclusive labels, but she wanted to ensure her fashion line wasn’t just going to be overpriced.

She says, “Because of the close proximity I had with great designers during Sex And The City, I understood what it took to be a real designer… I don’t have the necessary skills. Give the money to Narciso Rodriguez or someone!” And - having grown up with eight siblings all forced to wear hand-me-downs - she wanted everyone to be able to afford her clothes.

Parker adds, “It was a very different idea - the concept that quality shouldn’t be a privilege and fashion shouldn’t be a luxury.”

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This is a recent interview with Sarah Jessica Parker, and most of it is talking about her family life and her relationship with her son James.

“James Wilkie is so conscious now of the time we spend together,” Parker, 42, tells August’s Elle of her 4-year-old son with Matthew Broderick. “I try to be home to tuck him in at least four nights a week, and if I’m not, he’s not letting me get away with anything.”

And he definitely knows what he wants. “The other night I was sitting with him on the steps before Matthew and I went out to the theater,” says Parker, “and he looked at me and said, ‘Mama, this has got to stop. Go upstairs and take that dress off.’ ”

Parker, who balances a heavy workload as an actress, fragrance developer and clothing designer, also shares her formula for making her 10-year-marriage successful: She and Broderick keep their lives out of the spotlight.

“Actually,” she says, “it’s not hard to be a private couple. I see some people who actually do it really well, and then I see people who make me skeptical about their deep desire to be so private. It’s like, ‘Are you sure that’s what you really want?’ ”

One way they avoid having the marriage placed under a microscope, she says, is to avoid walking down a red carpet together. “That’s where they get you,” she says. “Suddenly it becomes, ‘Oh, when are you guys going to have another baby?’ ”

Although their marriage is a rare Hollywood success story, she says, “We try not to talk about the relationship. It’s not that we’re not proud; it’s just that’s the kiss of death.”

SJP looks like the Wicked Witch from Wizard of Oz in that last picture.  C’mon, you know you see it too.

Sarah Jessica Parker has launched a crusade to cover up young America with her new cheap-chic clothing line Bitten. The former Sex & The City star’s new Steve & Barry line of affordable womens wear features only conservative attire - because the actress is tired of seeing young girls baring almost all.

The 2004 Designers of America Fashion Icon award winner says, “There’s not going to be any inappropriate midriff showing, regardless of your age. I really don’t care for it. I feel like, as a culture, we have seen enough damage done by it. It’s provocative in a way that I just don’t feel comfortable with.”