MTV, VH1 and CMT are actually going to show real-live music videos for a FULL DAY on the Fourth of July! The networks announced the news today, saying they’re going to throw a “Music Independence Day” party, showing videos and giving an audience to artists who are having a hard time breaking out.
“This harkens back to the core of these music brands,” said Van Toffler, head of the Viacom Networks.
MTV on July Fourth will have hours devoted to particular music genres, highlighting artists like Justin Timberlake, Bruno Mars and Macklemore & Ryan Lewis. VH1 will show videos and performances from the likes of Alicia Keys, Pink and Maroon 5, and telecast a live concert that night from Philadelphia featuring the Roots and John Mayer. CMT will offer a “barbecue playlist” of artists like the Avett Brothers, Carrie Underwood and Luke Bryan.
The networks are also offering emerging bands a chance to set up their own online pages on the Artist Platform and compete to have their videos shown on TV. Even if they don’t make it on the air, it’s good exposure and provides a gathering place for fans, Toffler said.
It’s about damn time! Remember when these channels actually aired music videos? Those were the days!