Bruce Willis has scuppered his hard-man image after becoming a partner in a trendy New York wine bar.

The Die Hard star is a joint owner of Manhattan’s Bowery Wine Company, which is set to open to the public this week. But the actor treated his pals to a special private party last week, allowing them to sample the fine dining and various selection of wines on offer, before taking his place behind the bar to serve refreshments to his own guests, according to the New York Post’s PageSix.

Chris Sileo, Willis’ business partner in the Bowery Wine Company, describes the wine bar as “upscale and loungy. We’ll have high-end, light fare that will include paninis, salads and desserts.”

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Bruce Willis, his girlfriend, daughter Tallulah Belle Willis pick up coffee at Starbucks and walk along Robertson Boulevard to go to Stella McCartney boutique in L.A., March 21st.

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Bruce Willis lost his temper with the paparazzi on Thursday afternoon when showered the hounding photographers with a bottle of water.

The Die Hard star had enjoyed a day of shopping with his model girlfriend at The Grove in Los Angeles, and the couple was heading home in their car when Willis hit out at the pack of photographers who follow his every move.

Leaning out of the passenger seat, the actor swore at the snappers before splashing them with some mineral water.

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Bruce Willis and his new girlfriend Emma Heming arrive back at their hotel, having had had dinner at The Ivy restaurant in London, England, yesterday.

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Splash

Rumer Willis was shocked when she bumped into the one person she didn’t want to party with — her dad!

Rumer, 19, was dancing and having fun at the opening of Goa in LA on November 29 when she saw her dad, Bruce Willis, 52, show up to the party with two young, hot blondes on his arm!

“I have to leave, it’s so embarrassing that he is here,” an insider says Rumer told a friend. Rumer said that she told her dad to stay and she left the club with her pals. Having three grown kids hasn’t stopped night owl Bruce from club-hopping with beautiful women.

“They’re not writing about guys my age much anymore, unless I do something naughty,” he says.

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