Tom Hiddleston Isn’t Cool Enough For His Own Armani Campaign

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Is Tom Hiddleston‘s career in jeopardy because he’s dating Taylor Swift?!

Back in the early stages of the enduring love story that is Tay and Tom, some of the lower-rent British papers claimed that Tom was being considered to replace Calvin Harris as the new face of Armani. Weird, but I guess it’s just a coincidence that Calvin’s contract ended and someone else banging Tay was up for the gig. Well, when the whole thing was a thing, Tom Hiddleston I guess just wasn’t cool enough to represent Armani:

Tom Hiddleston’s brief hopes of becoming the face of Armani have hit the rocks already – after his embarrassing shows of affection for new love Taylor Swift. The Night Manager star was being considered as a replacement for DJ Calvin Harris , who promoted the Italian label’s winter collection. But sources say fashion bosses have gone cold on Hiddleston after his recent run of cringeworthy public displays of affection. The 35-year-old actor began dating Shake It Off singer Swift just weeks after her split from Harris – and executives now fear they could be seen to be cashing in on the break-up.

A US fashion source said: “Tom was on the shortlist as they examined who could take over from Calvin. Obviously with Tom now being Taylor’s other half and the Calvin past deal, it would generate huge media coverage and headlines. But Armani see themselves as classier than that and think that a rising sports star may suit their current needs better. Armani would hate to be seen as getting PR for their brand by riding on Taylor Swift’s coat tails, so Tom will not get the job.”

The source added: “While Tom is without doubt one of the sexiest actors of his generation, he may not be the right fit this time. The brand is looking at attracting 30-somethings and under, so Tom may be a little too old.”

(Via The Daily Mirror)

A little old? Ooof. But I do buy that the whole Tom and Taylor media frenzy is making this dude- who was formerly seen as classy, understated and handsome AF- lose jobs.

Photo: W Magazine

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Monday, August 1st, 2016 at 10:10am
Filed under Tom Hiddleston | No Comments


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