Selena Gomez has signed on to represent Adidas’ Neo label for the next three years, and they got the collaboration going with this video, released Tuesday, showing Gomez and “pals” behaving pretty much like a tagger gang in Los Angeles. Gomez’s gig involves being the brand’s “global style icon” and guest designer, according to a news release.

Here are pictures of Selena at the press event yesterday.

Photos: FameFlynet, Source