Just when you think you’ve seen and heard it all, this comes along!
According to the Washington Post, Jay-Z and Beyonce have filed paperwork with the U.S. Patent and Trademark office seeking to protect the name of their new baby girl.
The couple filed for the trademark on January 26, just a couple weeks after Blue Ivy’s™ birth. They are “reserving the moniker not for posterity, but for products — speculation has already begun that the power couple’s motivation was business-related and that they may have a line of baby accoutrements in the offing.”
At first I was thinking they are batsh*t crazy, but I guess not. “One fashion designer, Joseph Mbeh, submitted an application of his own to trademark “Blue Ivy Carter NYC” on Jan. 11 — just four forward-thinking days after the birth — while another filed to reserve “Blue Ivy Carter Glory IV” on Jan. 20 to use on a perfume line.” Both requests were denied.