Kate Middleton is the latest fashion icon!
When the Duchess of Cambridge and Prince William had a meet and greet with President Obama and the First Lady on Tuesday, the tan dress she wore became an instant must-have item.
The Reiss dress, which costs $340, called “Shola”, was quickly sold out – and the demand for the dress crashed the website!
A spokesperson for Reiss told the Washington Post that traffic to the website increased by over 300 percent after fashionistas learned the designer of Kate’s outfit.
Reiss tweeted on Wednesday morning, “To all our Shola fans!…The dress has now sold out online and in the US, with very limited stock left in UK stores,” and that they’re still hard at work trying to fix any bugs on their site.
If you did miss out on a Shola purchase, Reiss has a few backups in mind. “Don’t panic,” the fashion brand tweeted. “[W]e have some rather lovely ‘Shola Substitute’ dresses still available!”