Angelina ad’s fall flat?

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On August 30, the Los Angeles Times reported that luxe knitwear line St. John, which paid Angelina Jolie, 31, a reported $12 million to star in its ads, “killed the cash cow” by alienating its core customers.

The problem? Older women (fans include Hillary Clinton and Condoleezza Rice) rejected the attempt to update its ladylike (read: conservative) look. While St. John has no plans to replace Jolie, saying, “We are proud to have her,” loyalists remain miffed. As one told the Times, “Angelina is tacky. St. John is elegant.”

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Posted Wednesday, September 6th, 2006 at 3:15pm
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One Comment on “Angelina ad’s fall flat?”

  1. I’m Not Obsessed » Blog Archive » Your Link Is A Wonderland

    […] Angelina Jolie’s ads fall flat. […]

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