On August 30, the Los Angeles Times reported that luxe knitwear line St. John, which paid Angelina Jolie, 31, a reported $12 million to star in its ads, Ã¢â¬Åkilled the cash cowÃ¢â¬Â by alienating its core customers.
The problem? Older women (fans include Hillary Clinton and Condoleezza Rice) rejected the attempt to update its ladylike (read: conservative) look. While St. John has no plans to replace Jolie, saying, Ã¢â¬ÅWe are proud to have her,Ã¢â¬Â loyalists remain miffed. As one told the Times, Ã¢â¬ÅAngelina is tacky. St. John is elegant.Ã¢â¬Â