Gwyneth Paltrow is still delusional about her pet project website GOOP. To say that it’s not a luxury site, but in another article give tips on how to redo your closet for the season for $20,000 is beyond ridiculous. Not only that, but the site dispenses such idiocies as steaming your vagina. Here’s my “say something nice”: She built the site from the ground up and it is a success.
With regard to the business, she said, “I was a fool. I had no idea what I was getting myself into. But I have to say, it’s been incredibly rewarding and I learn so much every day. And we’re in a really exciting time in the business right now. It’s amazing to be the creative force and also to understand what’s going on on the fiscal side and with raising money and all of that. It’s very challenging.”
She said, “We’re always trying to improve. I think that there is sometimes more miscommunication. We aren’t a super luxury site, but we’re aspirational. We have things on there that cost $40, and we have things on there that cost $500. I think sometimes that some of the criticism that Goop gets is because people haven’t actually gone to the site and looked around to see what we actually are.”
She’s got plans for the brand in the future, as well. She revealed, “I very much want Goop to be its own standalone brand. I know at this point it’s inextricably me but we are a team of amazing people who bring incredible ideas to the site – it’s not only me. My dream would be that in twenty years people would sort of recollect that I had something to do with it…and my involvement would be less essential.”
She added, “I never wanted to do a proprietary brand. I wanted it to be its own thing that my children can run one day if they want to.”
Are you a fan of GOOP?
Source, Photo Credit: Fame/Flynet