Soccer star David Beckham brought the sexy back to London this afternoon.  The father of four was front and center at H&M to launch his new ‘bodywear’ line to the masses.  There were crazy long lines of fans all the way down the street.

If he’s promoting his underwear line, then why is he wearing pants? I kid, I kid.

Photos FameFlynet

Only David Beckham can make plaid and a newsboy cap look this hot.  The celebrity dad was spotted arriving back in L.A. last night with sons Cruz and Romeo in tow.

Why don’t I ever wind up on these flights? Although, I never want to be the person in the background of a celebrity paparazzi photo lookin’ like I belong on that PeopleOfWalmart site!

Photo InfDaily

Soccer star and now resident eye-candy, David Beckham was spotted a Color Me Mine with his boys Cruz ad Brooklyn in Los Angeles, California.

Becks lent a hand at painting pottery pieces and mugs with his sons. Color me mine any day!!

Photos: Fame

Devoted dad, David Beckham, showed his support for his youngest son, Cruz at a local soccer game in Los Angeles.

Judging by the look on his face, the LA Galaxy midfielder couldn’t have been prouder of Cruz who proved he can Bend it like Beckham!

Photos: Fame

In this new clip, David Beckham posed as a Target employee testing out his new cologne on shoppers. The bit aired on Ellen Degeneres’ show.

In the clip, Beckham sprayed cologne on his legs, and had unsuspecting shoppers sniff it. When one lady called him out for being the soccer star, he said “I wish. I’m not David Beckham, stop spreading rumors.”

The video is actually pretty hilarious. When he sang “if you stink, come and buy cologne,” I started laughing out loud. Who knew he was so funny!?

Watch it – it’s hilarious!

Victoria Beckham just released this new picture of her daughter Harper Seven, being held by husband David Beckham.

Victoria wrote, “I took this beautiful picture and wanted to share it with you, baby Harper cuddling Daddy! x VB”.

David, of course, is swooning over the birth of his first daughter. In a recent interview with Extra he said, “It’s different having a little girl, she’s elegant, she sleeps in an elegant position, she‘s the cutest thing…All the boys won’t leave her alone, which is amazing. Can’t wait to get home to see her.”

Will the power couple have more kids? “If we’re lucky enough, we hope to have one more.”

David and Victoria Beckham each released pictures of their new daughter Harper Seven over the weekend. David took the picture above, and posted it on his Facebook page, saying “I took this picture of my two girls sleeping.”

Wife Victoria took the picture below, and posted it on her Twitter saying, “Daddy’s little girl!”

Harper Seven was born last week.

The baby, born in Los Angeles, was named after Harper Lee, American author of Victoria’s favourite book To Kill A Mockingbird.

Ex-England skipper Becks told of his joy in video interviews also posted on the net days before.

He said: “To have another girl in the family is really incredible.

“We’ve got three beautiful healthy boys already and we’re so lucky to have that – and now to have a beautiful little girl.

“Having a daughter is a whole new thing. Having pink in the house, having lilac in the house.

“And you have to be a lot more delicate with girls than boys. I’m not used to that, so it’s a whole new experience.”

Harper’s arrival by caesarean last Sunday brought a sister for the Beckhams’ sons, Brooklyn, 12, Romeo, eight, and Cruz, six.

Cute pictures!

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