Rob Dyrdeck really loves him some Monster Energy Drink. He recently got a huge back tattoo of the energy drink’s logo!

MTV has the scoop:

So yeah, last week Rob posted a video and a bunch of pictures of himself getting a massive tattoo of Monster’s “M” on his back. According to Rob’s Twitter, the whole grueling process took 10 hours; four hours to get the black outline of the M and six more to knock out all the color. The finished result, which Rob is calling a tribute to his “total brand dedication,” is above.

The initial reaction to Rob’s tattoo was a collective scream of “WTF” from his fans. But it didn’t take long for people to start copying the tat, in marker of course. And now the question has turned to whether it’s real or another Dyrdekian stunt. We’re no tattoo experts here, but it sure as hell looks real to us. The pain on Rob’s face in this picture looks real too. And if we’ve learned anything from Rob over the years, it’s that when something seems too crazy for someone to have actually done it, Rob probably did it.

The Fantasy Factory is one of my favorite MTV shows. It’s one of the few shows that my husband and I can watch together (most of my tv drives him nuts!) and we spend a full half hour cracking up. And I think John Mayer is hilarious also – so I’m watching tonight for sure!

Tune into MTV tonight at 9PM!