The Sopranos star Michael Imperioli, who recently took on a new role as film director, is also taking on a new role as the latest brand ambassador for 1800 Tequila, starring in the first television advertising campaign for the brand.
I’ve tried this Tequila, and it is AWESOME. It’s so smooth, it makes the perfect margarita on the rocks! (Although my husband prefers to drink it on it’s own!) You should pick up a bottle next time you’re entertaining. It’s awesome!
The aggressive tone of the spots – calling out Patron for the top position in the premium tequila category – illustrates how 1800 Tequila will assert itself as the leading brand of Silver tequila. Imperioli brandishes his signature tough guy image, poking fun at Patron while noticing one brand that sets itself apart – 1800 Tequila.
The launch of the new $15 million ad campaign follows a sponsorship of the Los Angeles Lakers, making 1800 Tequila the first spirits brand to sponsor the 2009 NBA Championship team.