Mary-Kate and Ashley Olsen are expanding their fashion reach.

The sisters, entertainers and marketers almost since their infancy who last week became members of the Council of Fashion Designers of America, have signed a deal with J.C. Penney Co. Inc. to launch Olsenboye, a junior brand that will be exclusive to the chain.

The collection will have a major rollout, set for 600 Penney’s stores in February. But the company aims to generate curiosity among teens well before the launch with what amounts to a new marketing approach for the retailer built around previews, limited offerings and digital, guerrilla and viral marketing tactics.

The effort kicks off Monday with an Olsenboye truck cruising around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will be covered in Olsenboye shrouds. Beginning Nov. 6, Olsenboye will be available on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time. MORE

Check out a few of their designs below! What do you think?

Mary-Kate Olsen has shot down reports she’s set to wed her artist boyfriend Nate Lowman. The former child star, 23, was rumored to have accepted Lowman’s proposal of marriage during a romantic break in Paris, France, earlier this month, and made plans for a wedding next year.

A source revealed to Star magazine that the actress’ beau had popped the question after a candlelit meal, hiding the ring in a box of chocolates.

The pal said, “At the end of the meal, Nate gave her a truffle box. But inside, she found a little jewelry box instead. When she opened it, there was a beautiful engagement ring. Mary-Kate was absolutely swept off her feet by Nate’s proposal. She’s so thrilled, she can barely keep it quiet.”

Other reports suggested the pair was battling over plans for a pre-nuptial agreement to protect Olsen’s millions.

An insider told the National Enquirer, “Their love has grown to the point where it’s time to take the next step in their relationship. Because many millions of dollars are at stake, there’s no question that Mary-Kate’s legal advisers will make sure a pre-nup is ironed out, and Nate’s signature is on the dotted line.”

But Olsen’s spokesperson insists the young star has no plans to head to the altar with Lowman, 30. Her representative says, “There’s absolutely no truth to any of this.”

Olsen has been dating Lowman since last year.

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Former Full House star John Stamos is putting together an all-star cast to take the hit U.S. family sitcom to the big screen in a new feature film.

Stamos rose to fame as ‘Uncle’ Jesse Katsopolis in the series, which ran from 1987 to 1995 and starred twin media moguls Mary-Kate and Ashley Olsen and actors Bob Saget, Dave Coulier, Jodie Sweetin, and Candace Cameron Bure.

He tells the New York Daily News, “I’m working on a movie idea, but it wouldn’t be us playing us. I’m not 100 per cent sure, but it would probably take place in the first few years. I see Steve Carell as (Bob Saget’s character) Danny Tanner and Tracy Morgan as (Dave Coulier’s character) Joey Gladstone because he’s funny.”

But the actor has dashed hopes of fans desperate to see the original cast reunited on the small screen. He adds, “I don’t see it happening anytime soon. We’re all very close. I saw Ashley a couple weeks ago. Bob and Dave I see a lot.”

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I’m so excited to see this movie! I’m seeing it on Saturday (which is also my birthday!).  Let’s not talk about how old I’ll be.  We’ll call it 25 and be good.

Pictured: Bradley Cooper, Ashley Olsen, Justin Bartha (Ashley Olsen’s bf & star of the movie),  Jason Bateman & wife, Kristen Bell, Zach Efron (get a haircut already!), Heather  Graham, Danny Masterson, Eva Mendes, Mary Kate Olsen, Audrina Patridge, Jeremy Piven, Jamie Lynn Sigler & bf, Kate Walsh and Kendra Wilkinson!

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