When Madonna makes a new music video, you BET it makes headlines.
The newest clip for her single “Bitch I’m Madonna,” is no exception! A teaser of the video debuted online on Wednesday and it seems INSANE AND features a Taylor Swift-ian amount of cameos from Beyonce, Katy Perry, Miley Cyrus, Nicki Minaj, Rita Ora, Chris Rock, and others.
For the occasion, Madonna teamed up with one of her most trusted collaborators, director Jonas Akerlund- he directed 1998’s Grammy-winning “Ray of Light” to April’s dramatic, post-apocalyptic “Ghosttown,” so he knows what works for Madge. Though the whole video isn’t out yet, here’s a little taste of what’s to come through the eyes of Akerlund:
On coming up with the concept: “Madonna called me about ‘Ghosttown.’ We hadn’t worked for a while because of different circumstances so when I heard all the songs [on Rebel Heart], I was very excited about ‘Ghosttown.’ I connected to it creatively. And, yeah, we enjoyed working together. I was supposed to start something else right after and that got pushed and she asked me to do ‘Bitch I’m Madonna.’ I saw it being so completely different from ‘Ghosttown,’ something a little bit less serious, just fun and crazy.”
On filming over one night in NYC: “It’s always a challenge. Madonna is a celebrity enough for any music video. But with the nature of the song and the playfulness of it, we thought, ‘Let’s have some friends and family and go crazy with it!’ Everyone was spread out and their time is tight, but the good news is we all love Madonna and everyone wants to be involved. That made it really fun and playful.”
On fighting against daylight: “On film shoots, you normally fight against losing daylight, but on this job we were fighting against the sun coming up. But you do see parts of it at the end, the sun on it’s way up.”
Sounds like celebs, sleeplessness and CHAOS. Check out the teaser here and tell us what you think!