Let the pregnancy rumors begin!

No matter where you are in the world, chances are, you know that Jessica Simpson is no stranger to the spotlight. Her hit pop and country songs, movies, television and eponymous collection of shoes, clothes, bags etc. have helped to keep her in America’s eye, but we all know Jessica for more than just her career achievements. Jessica has been followed, studied and scrutinized since she released her first hit single at the age of 19. Now, Jessica turns the tables on our culture and cultures all over the world to find The Price of Beauty, her new original series on VH1.

The new VH1 docu-series takes Jessica all over the world to meet every day women. She may also discover some local pop culture icons on their own quests for beauty along the way. Jessica will study the local fashions, dietary fads and beauty regimes and even participate in some of the extreme practices she discovers.

“When Chris approached me with his idea for a show about true beauty, I was immediately intrigued,” Jessica stated. “I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect. I am really looking forward to discovering how beauty is perceived in different cultures and participating in some of the crazy things people do to feel beautiful. I know we will all learn a lot on this journey and I am so excited that VH1 is coming along on what I’m sure will be a wild ride.”

Chris Coelen, CEO of RDF Media USA, said: “In this series, Jessica will tackle a serious issue with her unique and relatable blend of humor and heart. We’re thrilled to be in business with Jessica, Joe and VH1 on what we know will be an exciting and eye-opening show.”

“Perhaps more than any other pop culture figure on the radar today, Jessica Simpson has been the target of our obsession with beauty on both sides of the equation. She is a woman who can set trends and create firestorms with a single photo,” said Jeff Olde, EVP, VH1 Original Programming & Production. “We could not be more thrilled that Jessica now gets to take control of that conversation and take a look at the idea of beauty through her own unique, unfiltered lens. And we at VH1 are excited to be in the passenger seat next to her as she begins this fantastic journey.”

The Price of Beauty is set to begin shooting in mid July. Executive Producers include Jessica and Joe Simpson as well as Chris Coelen, Claire O’Donohoe and Greg Goldman for RDF USA (Wife Swap, Secret Millionaire). The show will be produced by Jeff Olde, Jill Holmes, Alex Demyanenko and Sean Boyle for VH1 to air in 2010.

Jessica Simpson was spotted outside leaving a hotel in Manhattan en route to her next destination in midtown on Monday afternoon.

Photos: Bauer-Griffin 

The new issue of Us Weekly reports that Jessica Simpson — who endured much body bullying in ­January for performing in a pair of unflattering high-waisted jeans — recently visited some TV networks to pitch a reality series about society’s scrutiny of women’s bodies.

The premise of the program, titled The Price of Beauty: “She and a friend set off on a road trip around the world in search of what people find beautiful and why,” says a source.

(In a recent Vanity Fair cover story, Simpson talked about criticism of her figure: “It comes with what I do, and I know that every day the media’s going to challenge me.”)

The insider continues that the onetime Newlyweds star, 28, will be hands-on with the show — and will even try some of the “shocking things that women do to make themselves beautiful. Picture Fear Factor.”

The singer’s rep tells Us, “Jessica is indeed working on a new show, but network details have not been finalized at this time.”

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Eminem is known for saying exactly what he feels, but even he thought twice before lampooning Jessica Simpson in his latest video. In the video for “We Made You,” a heavy Simpson lookalike eats a hamburger and gyrates in her daisy dukes with a Tony Romo lookalike.

“Tony Romo is one of my favorite quarterbacks,” Eminem tells Detroit’s Metro Times. “So I felt kinda conflicted doing the Jessica thing.”

The original plan was to have a slender Jessica Simpson lookalike in the video. “When I say, ‘Jessica Simpson, sing the chorus,’ we were gonna have a chick who looked like Jessica Simpson come out and sing,’ he says.

As the video was shooting, Simpson’s curvier figure started making headlines, prompting Eminem to change the video. “But then Jessica got fat,” he says. “I mean, not really fat but she certainly got fat for … well, Jessica Simpson got fat for Jessica Simpson!”

In the interview, Eminem says that his singles are “little time capsules of what’s going on in pop culture right at that moment.”

Sometimes, the little time capsules can ruffle some feathers. Nick Cannon recently wrote a scathing blog entry directed at the rapper over comments he made about Mariah Carey. It wasn’t the first time that a celebrity has tangled with Eminem; he has a history of high-profile feuds.

Still, he prefers historical accuracy over some occasional hurt feelings. “I’ve always wanted people to be able to look back at each video and go, ‘Oh, remember what was going on at that moment!’ ” he says. ” ‘Oh, that’s when Jessica Simpson got fat.’ And even if she gets thin again, that’s fine. But for that moment in time, she was fat.”

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Bauer Griffin