You heard me. She made people CRY!
“People act like starting the Honest Company is such a departure,” the Sin City actress, 34, noted of her career in Hollywood. “But the reality is I’ve been selling other people’s TV products, beauty products, movie products. I’m leveraging skills I’ve honed in Hollywood for years.”
One skill that she’s currently still refining? “Sometimes I’m a little more iron fist than velvet glove,” Alba observed. “I’m straight to the point.”
In fact, her brutal honesty and work ethic have made the workplace a bit dramatic.
“I’ve made people cry,” the Honey star noted. “I have to say, ‘This isn’t personal. This is what needs to get done, and it’s just as simple as that. And … we’re not crying anymore.’ I’m learning to tone myself down.” Her mother Cathy even referred to the star as “a workaholic control freak” in the office — but with good reason.
“Being an actress is like a vacation,” Alba reflected to More. “Business is relentless. People work hard here. It’s nice to be around people who are so committed.” In fact, the company has plans to expand into beauty and feminine care products.
Yikes! I never thought of Jessica that way. But I guess she has to be- her company is moving into lots of new territory, and it’s all about aggressive commitment to success!
“We are doing an organic tampon, but it won’t be in a cardboard applicator,” she noted. “It’s in a plant-based plastic compact applicator, which is the first of its kind. [As a result of customer suggestions] I’m working on skin care, hair care, mattresses, air filters, paint. Our customers really want paint… The increases [of demand] have coincided with the rise of these untested, potentially harmful chemicals. I know firsthand what it’s like to have a compromised immune system. I really, really didn’t want to have my kids go through what I did. If [the government] won’t safeguard my family, I’m going to have to.”
That commitment has translated itself into a value of nearly $1 billion for the eco-friendly brand. “When you look at the marketplace that we’re playing in, it’s trillions of dollars. Window cleaner alone is a billion-dollar business, just to give a bit of perspective, because people get so freaked out by our valuation. Also, it doesn’t feel tangible yet, because I’m still hustling,” she explained, as opposed to her previous life in Hollywood.
(via Us Weekly)