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Ed Westwick just took another step in branding himself one of young Hollywood’s most fashionable fellas.
The Gossip Girl star has signed a deal to be the new face—or better yet, feet—of K-Swiss.
At this very moment, Westwick, 21, is being shot in New York City for upcoming television and print ads that will promote K-Swiss‘ iconic Classic shoe.
The ads will feature the Brit actor holding tennis balls, rackets and guitars.
The campaign will launch in February. Says the source, “It’s going to be very Brit cool, blending tennis and music.”
Westwick’s rep confirmed the actor’s new gig.

Drew Barrymore and Gossip Girl star Ed Westwick were spotted “in a full-on make-out session” at a NYC concert for alt-rockers Kings of Leon Tuesday night.
Westwick’s co-star Chace Crawford was also with them in the V.I.P. area at Webster Hall, but contrary to blog reports, he was not kissing Barrymore.
After the concert, Barrymore, 33, and Westwick, 21, took their PDA to Bowery Electric, according to New York’s Daily Intel.
It is the second time in a week that Barrymore and Westwick locked lips, another source tells Us.
They were spotted chatting this past weekend at a Saturday Night Live after-party, which The Kings of Leon also played.
“Chemistry was there!” a witness tells Us of the two.
They then headed to NYC’s hip Fat Cat Billiards, where they stayed until 6 a.m., shooting pool with Gossip Girl cast members (including Crawford), actress Ellen Page and Emile Hirsch.
“Drew was hanging all over Ed!” a witness tells Us, denying more reports that she had also smooched Crawford. “They were full-on making out!”
Adds the witness, “They were definitely all over each other. It was on!”
