Soccer star David Beckham brought the sexy back to London this afternoon.  The father of four was front and center at H&M to launch his new ‘bodywear’ line to the masses.  There were crazy long lines of fans all the way down the street.

If he’s promoting his underwear line, then why is he wearing pants? I kid, I kid.

Photos FameFlynet

Usually it’s half-naked girls in all the Super Bowl ads — but this year, it’s one very sexy man who’s taking it off!

David Beckham’s new commercial for his H&M underwear line was just released, showing the soccer stud wearing nothing more than his skivvies and a sly smile.

With the camera zooming in on all the right places, the tattooed 36-year-old shows off pieces from his line, including briefs ($12.95) and trunks ($14.95).

In a press release, Becks says “I’m excited about my bodywear ad featuring in this year’s Super Bowl … it’s been a fantastic collaborative experience, and I’m very happy with the end result. Like every fan, I’m looking forward to Super Bowl Sunday.”

Wife Victoria Beckham is one lucky lady.

Only David Beckham can make plaid and a newsboy cap look this hot.  The celebrity dad was spotted arriving back in L.A. last night with sons Cruz and Romeo in tow.

Why don’t I ever wind up on these flights? Although, I never want to be the person in the background of a celebrity paparazzi photo lookin’ like I belong on that PeopleOfWalmart site!

Photo InfDaily

I probably shouldn’t call his sons adorable. My sons would scream at me if I called them that. How about handsome? They’re going to be very handsome men!

The -Sun Military Awards took place in London last night, and David Beckham was on hand with two of his sons, Brooklyn and Romeo.

In other David news, looks like his contract with L.A.’s  Galaxy is about to expire. Will David and his family re-sign and stay in the U.S., or are they headed back to Europe?

Those hoping David Beckham would be introduced Sunday as Paris Saint-Germain’s newest superstar left the Parc des Princes disappointed.

The Galaxy midfielder wasn’t seen at PSG’s 0-0 draw against Lille, the British media widely reported, despite reports Saturday by France Football magazine that Beckham and his family were in Paris, ostensibly to sign with the Qatari-owned French giant.

The magazine, one of the sport’s most prestigious, reported that Beckham might be introduced before the game as the club’s latest and greatest conquest, and the stadium was filled and buzzing with expectation.

Beckham’s five-year contract with the Galaxy expires Dec. 31, and he is considering returning to the MLS Cup champions, signing an 18-month deal reportedly worth $18.7 million with PSG, returning home to England (where several clubs are interested, with Tottenham the likeliest destination) or signing elsewhere.

It is assumed he is weighing the offers from PSG and the Galaxy.

It doesn’t matter a bit to me where they end up, not a huge soccer person. But I could certainly see Victoria Beckham living it up in Paris!

Source, Photos: Fame

Soccer star and now resident eye-candy, David Beckham was spotted a Color Me Mine with his boys Cruz ad Brooklyn in Los Angeles, California.

Becks lent a hand at painting pottery pieces and mugs with his sons. Color me mine any day!!

Photos: Fame

Devoted dad, David Beckham, showed his support for his youngest son, Cruz at a local soccer game in Los Angeles.

Judging by the look on his face, the LA Galaxy midfielder couldn’t have been prouder of Cruz who proved he can Bend it like Beckham!

Photos: Fame

In this new clip, David Beckham posed as a Target employee testing out his new cologne on shoppers. The bit aired on Ellen Degeneres’ show.

In the clip, Beckham sprayed cologne on his legs, and had unsuspecting shoppers sniff it. When one lady called him out for being the soccer star, he said “I wish. I’m not David Beckham, stop spreading rumors.”

The video is actually pretty hilarious. When he sang “if you stink, come and buy cologne,” I started laughing out loud. Who knew he was so funny!?

Watch it – it’s hilarious!