Real Madrid soccer superstar Cristiano Ronaldo — who has been linked to Kim Kardashian – is stripping down to his skivvies as the face (and body) of Emporio Armani’s Autumn/Winter 2010-2011 underwear and jeans campaign.

Shot on location in Madrid, the ads will debut online and on billboards around the globe in July.

Other famous faces who have starred in underwear campaigns for the brand include actress Megan Fox and Victoria Beckham.

Currently Ronaldo is representing Portugal in the 2010 FIFA World Cup. His team will face Cote d’Ivoire June 15 in South Africa.

Source, Bauer Griffin