Yesterday afternoon, after a year of speculation over her fifth album, the 32-year-old secretly released her latest album on iTunes with no warning.
The surprising album comes complete with seventeen videos already filmed for each track!
In a statement, the 32-year-old singer talked about her decision to create what she is calling a “visual album.” “I see music. It’s more than just what I hear. When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.”
The seventeen videos feature cameos by her friends and family, including husband Jay Z, baby daughter Blue Ivy, her mother and her Destiny’s Child bandmates Kelly Rowland and Michelle Williams.
Collaborations include husband Jay Z, Kelly and Michelle, Frank Ocean, Pharrell Williams, Justin Timberlake, Drake and even her Blue Ivy.
The release of her album is definitely a huge surprise. A statement explained: “That the album is available on the day the world is learning about its release is an unprecedented strategic move by the artist to deliver music and visual content directly to her fans when she wants to and how she wants to, with no filter.”
“I didn’t want to release my music the way I’ve done it. I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”
I have previews of all 17 music videos! Here’s the first:
MORE VIDEOS AFTER THE JUMP! (more…)