Ashton Kutcher is selling t-shirts online.
The actor launched his online-only label of luxury basics called Pickwick and Weller, last year. It’s summer 2013 collection has just been released, and we’re getting our first look here!
The 35-year-old told Elle.com: ‘T-shirts are the uniform of this generation. If you are going to wear something every day, it should be the best. Our aim is to make the best T-shirts on earth.
‘We want a product that people want to live in. Your best T-shirt should be like your bed, it just feels like you are home when you are in it,’ he added.
Kutcher is a co-founder of the Los Angeles-based brand (named after the Charles Dickens novel, The Pickwick Papers) along with Ryan Donahue and Matt Rowe, who started the project in early 2012.
At no cost, Pickwick and Weller allows customers to try on different styles, colors and sizes at home via a Home Fit Kit, where you have five days to make your decision, keep what you want, and send the rest back for free.
Kutcher explained: ‘Our edge is in providing a great product at a great price that you can get without leaving your living room, and backing all that up with world-class customer service.’
Prices range from the reasonable $26 for a T-shirt to more expensive $79 for a long-sleeve top.
‘I think we live in a prove-it-to-me world. In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product,’ Kutcher noted.
All of the products sold on his site are made in the US!
Would you spring for one of his basics? Check out Pickwick & Weller!