Amanda Seyfried has just been named the new face of Givenchy. Amanda replaces Liv Tyler in promoting Very Irresistable Givenchy perfume. Givenchy released a statement saying Amanda has the “style and elegance” the brand needs, and “is a chic, sexy woman who is a perfect fit for Givenchy.”
When Amanda found out she had been chosen, she responded with a “F**K yeah!” Here’s more from WWD:
When she found out she landed the Givenchy role: “F*** yeah. It’s an honest collaboration. I’m proud to be a part of [the brands I'm involved with] because what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”
She’ll never launch her own fragrance: “They’re hard work, and the more you do, they take away from your work as an actor. I’m doing these two campaigns because I care about them and the people involved. They’re great things to be attached to.”
Career choices: “I like indulging in certain situations which I wouldn’t normally be in. I like that idea, of playing somebody really lost or going through something impossible to understand, because that’s a journey in itself. You come out of those experiences with a richer, broader view. Lovelace felt like a big shift in my life and career. That culture is fascinating. I loved the idea of portraying her internal stuff and examining what was going on behind the scenes, that no one saw. Knowing that we were only telling her story made it a lot easier for me — I had to respect her and be her voice. That was the challenge. At the end of the day, it wasn’t really a movie about pr0n. It was about abuse between a husband and wife. The pr0n part was easy to wrap my head around — it was more the violence and the emotionally disturbing dynamic that she and her husband had that was challenging.”
She wants to be a producer: “It’s great to get your ideas heard and to have creative input, to be part of the process. At some point, I’d love to produce things that I don’t necessarily have to be acting in.”
What do you think about Amanda for Givenchy? I think she’s a perfect choice. She’s gorgeous!