Justin Bieber, everything you do turns into gold (provided there are no beer bongs or cell phones involved).
The pop singer had his own pop-up shop in SoHo today, and as you might imagine the thing is is drawing a HUGE crowd looking to drop some serious dough on some probably cool now but not later Purpose gear.
The Biebs set up shop for two days at VFILES on Mercer Street hawking merchandise from his current Purpose tour. Shirts and hoodies are up for grabs on a first come, first served basis, but I’m kinda hoping there were some drop crotch pants for people to wear, just for giggles. Expensive, annoying giggles. Remember those purple hoodies from the early days of Biebs? Yeah, me too. Kinda hoping there are a couple of those on clearance.
Nobody’s sure how long the pop-up will last. I guess if you wanna check it out, get ready to wait in line with a clear PURPOSE.