Rita Ora, Rachel Roy…or kind of, all of them?
Ã¢â¬ÅLemonade,Ã¢â¬Â sources said Ã¢â¬ÅBeckyÃ¢â¬Â is a composite of women Jay Z was rumored to have had liaisons with earlier in his relationship with Beyonce…but everyone should HOLD UP because heÃ¢â¬â¢s since changed his ways.
An insider told Page Six: Ã¢â¬ÅI donÃ¢â¬â¢t think BeyoncÃÂ© is calling out one girl. It is many girls. The rumors have been around for years.Ã¢â¬Â
But apparently things changed when Blue Ivy was born in 2012.
Explained the source: Ã¢â¬ÅBeyoncÃÂ© had the baby and was like, Ã¢â¬ËWhat am I doing? This is what my dad did to my mom.Ã¢â¬â¢ She really looked at herself. Jay is now a great husband, and this is in the past. They went through a rocky patch but things are good again. The video is about finally coming to terms with her strength and their love.Ã¢â¬Â
Meanwhile, other sources think that calling out someone was a deliberate play by the couple to drive sales.
The source said, just like the Bonnie and Clyde characters they created in 2002, Ã¢â¬ÅThey develop these storylines to sell albums. Ã¢â¬ËLemonadeÃ¢â¬â¢ is a movie crafted to drive sales. Jay and BeyoncÃÂ© are entertainers at the top of their game. Do you think Jay would release her album on [his own] Tidal if it really was all about him? He is 100 percent behind this.Ã¢â¬Â
Another insider added, Ã¢â¬ÅTheyÃ¢â¬â¢re marketing masters. TheyÃ¢â¬â¢re pros at this. The more attention, the more they sell, the better. All that speculation is to get press when they need it. Ã¢â¬ËLemonadeÃ¢â¬â¢ is much deeper than infidelity, but thatÃ¢â¬â¢s the focus. As long as people are talking, they donÃ¢â¬â¢t care.Ã¢â¬Â
Page Six kind of has the right idea. This isn’t a project that’s driven the two apart- it’s one that they made together and part of a greater vision of their “Brand.” Kinda gross. IF ONLY IT WEREN’T SO GOOOOOOD!