Rita Ora, Rachel Roy…or kind of, all of them?
â€œLemonade,â€ sources said â€œBeckyâ€ is a composite of women Jay Z was rumored to have had liaisons with earlier in his relationship with Beyonce…but everyone should HOLD UP because heâ€™s since changed his ways.
An insider told Page Six: â€œI donâ€™t think BeyoncÃ© is calling out one girl. It is many girls. The rumors have been around for years.â€
But apparently things changed when Blue Ivy was born in 2012.
Explained the source: â€œBeyoncÃ© had the baby and was like, â€˜What am I doing? This is what my dad did to my mom.â€™ She really looked at herself. Jay is now a great husband, and this is in the past. They went through a rocky patch but things are good again. The video is about finally coming to terms with her strength and their love.â€
Meanwhile, other sources think that calling out someone was a deliberate play by the couple to drive sales.
The source said, just like the Bonnie and Clyde characters they created in 2002, â€œThey develop these storylines to sell albums. â€˜Lemonadeâ€™ is a movie crafted to drive sales. Jay and BeyoncÃ© are entertainers at the top of their game. Do you think Jay would release her album on [his own] Tidal if it really was all about him? He is 100 percent behind this.â€
Another insider added, â€œTheyâ€™re marketing masters. Theyâ€™re pros at this. The more attention, the more they sell, the better. All that speculation is to get press when they need it. â€˜Lemonadeâ€™ is much deeper than infidelity, but thatâ€™s the focus. As long as people are talking, they donâ€™t care.â€
Page Six kind of has the right idea. This isn’t a project that’s driven the two apart- it’s one that they made together and part of a greater vision of their “Brand.” Kinda gross. IF ONLY IT WEREN’T SO GOOOOOOD!