Rita Ora, Rachel Roy…or kind of, all of them?
“Lemonade,” sources said “Becky” is a composite of women Jay Z was rumored to have had liaisons with earlier in his relationship with Beyonce…but everyone should HOLD UP because he’s since changed his ways.
An insider told Page Six: “I don’t think Beyoncé is calling out one girl. It is many girls. The rumors have been around for years.”
But apparently things changed when Blue Ivy was born in 2012.
Explained the source: “Beyoncé had the baby and was like, ‘What am I doing? This is what my dad did to my mom.’ She really looked at herself. Jay is now a great husband, and this is in the past. They went through a rocky patch but things are good again. The video is about finally coming to terms with her strength and their love.”
Meanwhile, other sources think that calling out someone was a deliberate play by the couple to drive sales.
The source said, just like the Bonnie and Clyde characters they created in 2002, “They develop these storylines to sell albums. ‘Lemonade’ is a movie crafted to drive sales. Jay and Beyoncé are entertainers at the top of their game. Do you think Jay would release her album on [his own] Tidal if it really was all about him? He is 100 percent behind this.”
Another insider added, “They’re marketing masters. They’re pros at this. The more attention, the more they sell, the better. All that speculation is to get press when they need it. ‘Lemonade’ is much deeper than infidelity, but that’s the focus. As long as people are talking, they don’t care.”
Page Six kind of has the right idea. This isn’t a project that’s driven the two apart- it’s one that they made together and part of a greater vision of their “Brand.” Kinda gross. IF ONLY IT WEREN’T SO GOOOOOOD!