Hey, Jessica Alba: all this sounds suuuuuper honest. NOT.
Alba’s Honest Company is, once again, being sued for false advertising…which sounds like a joke, but it ain’t. According to Women’s Wear Daily, Margo Smith has filed a class-action suit in Eastern Missouri District Court against the corporation for misleading marketing: she claims her laundry detergent, dish soap, and multi-surface cleaner all contain sodium lauryl sulfate (SLS), even though the brand has promised that their products are free of the problematic cleaning agent. Oops.
And only a week before that, a woman named Staci Seed filed a similar complaint in the Central District of California which was pretty much the same suit against the same merchandise, in a different state.
And none of this should be a surprise because a recent Wall Street Journal article from earlier this month raised those exact allegations.
The actress’ team fired back with a lame counterpoint saing that the cleaning supplies actually include sodium coco sulfate, but Margo’s legal docs say that synthetic detergent ALWAYS contains SLS, which I assume will be the death of this company.
Sorry, Jess: if your company’s name is “honest,” you kinda gotta live up to it.