It’s nothing new, but I gotta give Pamela Anderson credit.
The woman’s pretty much known for being gorgeous AND a huge animal rights activist, and has made a career using her body, words and celebrity to promote that cause. Remember those provocative PETA ads? Yeah, me to. But now, she’s got a new thing going on: cruelty-free shoes.
Pammy partnered with French footwear designer AmÃÂ©lie Pichard on an all-vegan capsule collection. It went on sale this winter at Opening Ceremony, with 10% of the proceeds going toward her non-profit, the Pamela Anderson Foundation. Along with being made from all-vegan material, the shoes are actually SUPER cute and retro (much like this ad, but you know, without clothes).
On why she wanted a shoe line: Vegan compassion is sexy. And I miss the fun! Being a woman is fun! Being a man is fun! No rules. I’m not the designer. Celebrities are not designers. I don’t like the word “celebrity,” since people can be famous for no good reason in this social media culture. Activism is fun.
On why the shoe line has glitter soles:Ha! I came up with that. When I come home after a night out with friends, the bottoms of my shoes are always covered in glitter — like the rest of me. My friends are all artists. They like to play arts and crafts with me. I go out in one outfit and come home in a variation sometimes. Never give [photographer] David LaChapelle scissors (and tequila).
On Amelie Pichard calling Pamela her “muse:”It’s an honor. I’m flattered. It’s funny. She is so young and stylish. I find a lot of talented young artists her age; directors, etc. I’m fine with the new indie film and fashion babies. I’m excited to be working so much. I love to work hard, and I have a lot of fun being a muse. It just means I have to be me — that’s my job! I feel like I’ll keep working forever.
I love you Pam! And the rest of ya- check out the naughty fun pics below and tell us what you think!
Photos: Paper/Vijat Mohindra