Did Zayn Malik leaving One Direction throw you off your boy band game? Well then you’re gonna LOVE NCT!
SM Entertainment, the company that pioneered South Koreaâ€™s gigantic K-pop industry unveiled its new boy-band concept today and it’s uh, a little overwhelming: it’s NCT (shorthand for Neo Culture Technology) a group with limitless members, singing in multiple languages and based in cities from Asia to Latin America.
So like, the population of the world is now a boy band, I guess…
â€œThis is the true localisation of K-pop,â€ SM Entertainment founder Lee Soo-Man said at a launch in Seoul.
â€œSounds like a tech company,â€ tweeted one K-pop aficionado, while another said NCT was an acronym better suited for a national examination.
Lee said the group already had 40 members, of which a handful would form an initial unit that will start performing in Seoul and Japan in the next few months.
â€œNew members will be freely recruited with no limits on the number,â€ Lee said.
As well as singing the same songs in different languages, they will produce content especially tailored for their particular markets.
â€œThis is the last stage of the Korean wave,â€ Lee declared, saying the idea went beyond â€œsimply exporting K-pop productsâ€ to creating joint ventures with local companies.
Originally made up of 48 members, but now numbering more than 130, AKB48 is split into several teams who can perform simultaneously in several places.
Do you think this is a genius idea or…the dumbest thing ever? DISCUSS.