Did Zayn Malik leaving One Direction throw you off your boy band game? Well then you’re gonna LOVE NCT!
SM Entertainment, the company that pioneered South Korea’s gigantic K-pop industry unveiled its new boy-band concept today and it’s uh, a little overwhelming: it’s NCT (shorthand for Neo Culture Technology) a group with limitless members, singing in multiple languages and based in cities from Asia to Latin America.
So like, the population of the world is now a boy band, I guess…
“This is the true localisation of K-pop,” SM Entertainment founder Lee Soo-Man said at a launch in Seoul.
“Sounds like a tech company,” tweeted one K-pop aficionado, while another said NCT was an acronym better suited for a national examination.
Lee said the group already had 40 members, of which a handful would form an initial unit that will start performing in Seoul and Japan in the next few months.
“New members will be freely recruited with no limits on the number,” Lee said.
As well as singing the same songs in different languages, they will produce content especially tailored for their particular markets.
“This is the last stage of the Korean wave,” Lee declared, saying the idea went beyond “simply exporting K-pop products” to creating joint ventures with local companies.
Originally made up of 48 members, but now numbering more than 130, AKB48 is split into several teams who can perform simultaneously in several places.
Do you think this is a genius idea or…the dumbest thing ever? DISCUSS.