Last year, Blake Lively launched her lifestyle website Preserve in an effort to blend storytelling, philanthropy and commerce, but it didn’t work out. Now, she has revealed that she’s closing the site on October 9th.
She revealed to Vogue, “We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way.”
She went on to say, “It’s very exciting and it’s also incredibly scary. I never thought I would have the bravery to actually do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be. And I’m not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of.’ I know what it’ll look like, what I’m facing publicly, that people are just going to have a heyday about this. But it’s so much worse to continue to put something out there – to ask my team to put something out there – that isn’t the best we can do. I’m going to take this hit, and the only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have that plan.”
Source, Photo Credit: Fame/Flynet