Taylor Swift 1, music industry 0.
That’s right- not only do you wanna be pals with Tay, you wanna make sure that you NEVER DISAGREE WITH HER POLITICS. Right, Apple?
The music titan has decided to change their policies and pay labels for the right to stream their music during their new, free-to-members 90 day trial. The move comes after Taylor Swift blogged about how bogus this policy was (and I agree, it is!).
In a tweet, senior VP of internet services and software Eddy Cue wrote that Apple would pay artists during the 90-day period.
#AppleMusic will pay artist for streaming, even during customer’s free trial period
And Taylor spoke. And it was done.
In an interview with Billboard, Cue elaborated on how Taylor’s passion (and by passion he means MASSIVE popularity) turned him around on the issue:
“When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change. And so that’s why we decide we will now pay artists during the trial period.”
“I am elated and relieved,” Swift tweeted an hour after Cue’s announcement. “Thank you for your words of support today. They listened to us.”
Cue backpedaled by saying that Apple had heard the same “concern from a lot of artists,” noting that it was “never our intent” to not compensate artists, rather they were planning to originally negotiate a higher royalty rate, which I guess they are still going to do. Well, sounds pretty convenient, Cue.
What do YOU think about this move on Apple’s part?