Reese Witherspoon was spotted jogging in Brentwood with a friend earlier today. Do some for me please! According to the Hollywood Reporter, Witherspoon dropped out of a film in 2011 and a vitamin maker, who was doing product placement in the film is suing for its money back.
Natrol Inc. filed the lawsuit yesterday in Los Angeles Superior Court against Envision, its chief Remington Chase and their product placement firm, Brand-in Entertainment.
According to the lawsuit and an attached agreement, Natrol put up $180,000 in 2011 so that Witherspoon’s character would show off the plaintiff’s product in the movie as her favorite brand of vitamins, the only brand she trusted, a product found at almost any major retailer, and a product that helped her sleep and reduced stress and protected her immune system.
The lawsuit doesn’t identity the title of this film, but some of the names of characters detailed in the product integration agreement match up with Rule #1, about a woman with OCD, to which Witherspoon was once attached as a producer and star.
I always find product placement in films so random, but I guess with DVR and streaming TV- it’s pretty hard to get as much action from commercials as you once did.
Photos: FameFlynet, Source
Tags: Reese Witherspoon