Gwyneth Paltrow is following in the footsteps of another high-fashion blonde, Rachel Zoe…by opening up her very own Blow Dry Bar!
Yep, the actress, style, fashion and blogging mogul has a new venture! It won’t be in NYC, like Zoe’s blow dry enterprise, but will be on the west coast, in Brentwood, California (right by UCLA and Santa Monica, if you know LA).
So what exactly is a blow dry bar? It’s essentially a pared- down haircut place, specializing in styling with no cuts or color! Simple, right?
The bar isn’t actually all Paltrow’s baby, though: the business is a joint venture with her business partner and trainer Tracy Anderson and stylist David Babali. It will be located close to Anderson’s new fitness studio, and both are slated to open April 4. A source tells Us Weekly that Paltrow’s expansion into the lifestyle categories isn’t done yet and, she’s got her gaze set on opening a classy little mini mall. Says the source, “It’s going to have a Tracy Anderson gym, a dry bar, a healthy restaurant with Mario Batali and a nail salon.”
And I’m sure the price tag is going to be HIGH! Am I right?