$50 million dollars? Are you freaking serious? Wow.
As far as endorsement deals go, Beyonce just landed one of the biggest of all time. Pepsi has agreed to pay Beyonce $50 million for her partnership with them. They not only want Beyonce to film commercials, but they have agreed to fund the singer’s creative projects.
FOR its campaign with BeyoncÃÂ© next year, Pepsi doesnÃ¢â¬â¢t just want to sign up the telegenic pop star for another TV commercial. It also wants to get into the BeyoncÃÂ© business. In an expansion of the recentÃÂ marketingÃÂ experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on aÃÂ hybridproject with BeyoncÃÂ© that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singerÃ¢â¬â¢s chosen creative projects.
Ã¢â¬ÅPepsi embraces creativity and understands that artists evolve,Ã¢â¬Â BeyoncÃÂ© said in a statement. Ã¢â¬ÅAs a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.Ã¢â¬Â
The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), BeyoncÃÂ© will appear in a new TV ad Ã¢â¬â her fifth for the soft drink since 2002 Ã¢â¬â and her face will be on a limited-edition line of soda cans.
The less conventional aspects of the deal are meant as collaborative projects that indulge BeyoncÃÂ©Ã¢â¬â¢s creative whims, and might well have no explicit connection to Pepsi products. They are still at the brainstorm stage, but could include live events, videos, Ã¢â¬Åa cool photo shootÃ¢â¬Â or almost anything else, said Lee Anne Callahan-Longo,ÃÂ the generalÃÂ managerÃÂ of ParkwoodÃÂ Entertainment, BeyoncÃÂ©Ã¢â¬â¢s company.
Do you think Beyonce’s worth all that?