Designed to celebrate teensÃ¢â¬â¢ creativity and thirst for discovery and individuality, iD encourages teens to explore their multiple passions by embodying a Ã¢â¬ÅkindaÃ¢â¬Â mentality (Kinda more than gum. Kinda amazing.).ÃÂ This brand mantra is also carried out in the ArtCade (kinda-arcade, kinda-art gallery) online experience.ÃÂ Games are quirky, fun and designed to serve as bite-sized pieces of entertainment with a social twist, encouraging users to both compete with and share games among friends.
Five games are available now, and new games will be released every Tuesday (unless unlocked early by collecting and scanning the on-pack artwork). Games include everything from dropping t-shirts on dinosaurs (T-Rex in V-Necks), to collecting sunblock bottles to avoid becoming toast (Ginger Ninja), and countering a senseiÃ¢â¬â¢s attacks to prevent him from revealing too much (Censored Sensei).
More interesting features about the ArtCade experience include:
ÃÂ·Caters to key trends among teen consumer:ÃÂ increased popularity ofÃÂ casual gamingÃÂ &ÃÂ power of collectabilityÃÂ (18 ÃÂ mini games in total with 36 unlockable variations)
ÃÂ·ÃÂ Instant playabilityÃÂ Ã¢â¬â consumersÃÂ can unlock & play games as soon as they get a pack of iD Gum in their hands
ÃÂ· Games areÃÂ unbrandedÃÂ & designed to be played efficiently viaÃÂ Desktop or on-the-go via mobile device
ÃÂ·ÃÂ 15 different artistsÃÂ were commissioned to create artwork for the ArtCade games, resulting in as much digital visual variance as the on-pack artwork, which features 12 different artists
ÃÂ· Beyond QR scanning, iD relies on a much more complex method of usingÃÂ real image tracking scanning technologyÃÂ that truly reads every piece of unique artwork for its gum pack artwork unlock mechanism
More information: You can find more info available at artcade.idgum.com
10/23 Game Release – Blowhole in One
Drive the golf balls at the passing whales, or go for a birdie.
DESKTOP: Press and hold the spacebar for power, then let go to drive the ball.
TOUCH: Tap the screen and hold for power, then let go to drive the ball.