Lady Gaga set to launch her own “healthy water” after her weight gain, which might have all been for publicity.
Lady Gaga is set to launch her own specialty water. I mean, water!? Really? The New York Daily Mail says that she’s going to be tying her water into her new weight loss campaign. This is causing people to think that her recent 25 pound weight gain was all a ploy for publicity, and money. Which if you ask me is pretty disgusting, so I hope it’s not true.
Just weeks after photos surfaced of Lady Gaga looking thick around the middle, Confidenti@l has learned the pop superstar is on the verge of launching a “healthy drinking water brand” that will be floated out through a multimillion-dollar globaladvertising campaign.
“Gaga has been at the center of a lot of attention over her weight increase,” a spy tells us. “Losing her weight in such a short time and launching a healthy water drink may be part of a plan.”
According to Hollywood correspondent James Desborough, designers at the Haus of Gaga creative team are putting the finishing touches on Gaga’s bottled watermarketing campaign. The shape of the bottle remains a closely guarded secret among a small team of executives, under Gaga’s orders.
“Everyone at Gaga HQ is keeping very tight-lipped. There are plans being prepared for marketing strategies,” says our snitch.
This news comes a month after Gaga launched her “Fame” perfume with a party at the Guggenheim Museum, where she cocooned inside a giant version of the bottle. It had finger holes, which allowed fans to reach in and touch her.
“We know that the water drink is due out in the near future,” says our insider. “No one has seen prototypes of the bottle.”
“Gaga water is something that has been in the pipeline for a few months, and now things are really gearing up to an announcement and high-profile launch.”
As much of an innovator as Gaga is, she’s following rapper 50 Cent’s lead on pimping bottled water. In 2004, Glaceau VitaminWater offered Fiddy a minority share of the company and later let him create his own concoction, grape-flavored, vitamin-enriched Formula 50. When Coca-Cola purchased Glaceau in 2007, Forbes magazine estimated 50 Cent cleared $100 million, which put him at the top of its “Hip Hop’s Top Earners” list.
If Gaga’s water brand succeeds, it may buoy her back to the top of Forbes “Celebrity 100” ranking, where she was in 2011 after earning $90 million. This year, her relatively paltry $52 million income landed her in fifth place, while J.Lo skyrocketed to Forbes’ No. 1 spot.
Am I the only one bothered by this? Designer water? Really? UGH.
In other Gaga news, I read today that she may have a cameo in the upcoming sequel to the Ben Stiller/Owen Wilson comedy, ‘Zoolander’. “Gaga is top of their wish-list. She has the talent and attitude — and an amazing sense of humour,” a source told The Sun.
Water? I’ll pass….. ‘Zoolander 2′?? Can’t wait!
Source, Photos: FameFlynet