Spencer Pratt is probably the biggest fame whore to hit reality TV. He’s always looking for ways to get attention, and this leaves many people thinking his split from wife Heidi Montag is fake.

Even though family and ex-friends believe the split is all for show, Spencer insists it’s real.

“We love each other but I’m a famewhore and I’ll never grow out of it,” Pratt tells PEOPLE. “[Heidi] knows that and doesn’t want that.”

“I want every kind of press,” he says. “She believes in bad press. There’s no way my love for fame and her love for puppies will ever work out successfully. She just wants to hike and hang out and be calmer.”

As for their infamous “Speidi,” moniker, Pratt says his estranged wife “doesn’t want to be Speidi anymore. She wants to be Heidi Montag: the sex symbol.”

“She thought I’d burn out of this, but no, I’m still the same Spencer who went on The Hills to be famous,” he says. “I still need to do stunts and take cues from Brad Pitt and Tom Cruise.”

Pratt, who mentions he and his ex are “friendly,” says Speidi trouble is nothing new. “It’s been a constant battle since we got married,” he says. “She would be like, ‘Are you really Tweeting that? Are you really doing that?’”

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Shia LaBeouf and Megan Fox’s replacement Rosie Huntington-Whiteley enjoy some downtime on the set of Transformers 3 in Chicago, IL. The courteous Shia rolled some Bally Shag cigarettes for himself and his new leading lady!

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Russell Brand and Luis Guzman film a scene for “Arthur” dressed as Batman and Robin in lower Manhattan, NYover the weekend. The “Get Him to the Greek” actor was practically stuffed into his generously muscled costume.

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Britain’s The Daily Mail provides a sneak peek at the actress’ upcoming ads for her new fragrance Lolavie.

In the steamy black-and-white shots, Aniston, 41, covers her chest with her arms as she works the camera, wearing nothing but a white skirt.

She is expected to launch the scent Wednesday at Harrods department store in London.

“I want people to go, ‘What is that? You smell great!’” she previously told WWD. “But most of all I wanted it to smell natural.”

Aniston has said she wants the fragrance “to be a personal library of scent memories. For example, my love of night-blooming jasmine has lasted a lifetime. Growing up in California, I distinctly remember the scent of jasmine on summer evenings.”

Her other inspiration: Her childhood days vacationing in Greece.

“No aroma is quite so … exhilarating,” she’s said. “The combination of the salty air and tropical oils reminds me of long sunny days on the beach – pure happiness.”

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Sportscaster Erin Andrews and cutie Olympic champion figure skater Evan Lysacek are get something to eat at local Los Angeles, California restaurant.

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Newly engaged Levi Johnston and Bristol Palin are determined to make their relationship work. So what better way to ensure a successful relationship then starting it off by doing a reality tv show!

A source confirmed to E! News that the altar-bound couple are trying to find a taker for their own reality show, and while specific details have yet to be hammered out, the show as it stands right now would focus on their young family.

The pair have only been engaged for two weeks and have already gone through media hell when Levi was talking smack about the Palin’s prior to their reunion of sorts.

He has since publicly appologized to the Palin family for his past behaviors.

I bet Sarah Palin is not a happy mother-in-law to be. Haven’t Levi and Bristol seen what happens to reality tv couples? It’s a sure fire way to destroy any hope of a happy marriage.

Regardless, for the sake of their son Tripp, we wish them well.

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