Bruce Willis pimps Sobieski Vodka

Comments 1
Posted by:

Bruce Willis is the new face of Sobieski vodka. Mr. Willis serves as the brand’s celebrity spokesman, and he owns a small percentage of the Polish vodka maker’s parent company. For some reason, he just looks like a good vodka spokesman. Doesn’t he?

In a series of “Bruce Has Ideas” commercials, which began appearing online this week, he makes it clear he has a stake in the company. At the same time, he pokes fun at himself, saying, in one ad, “No, I’m not just an action hero with rugged good looks and some singing ambitions.”

In wry exchanges with Sobieski’s chief executive, Krzysztof Trylinski, Mr. Willis also concedes, humorously, that he is not an expert in distilled spirits, asking in one commercial: “What the heck does Bruce Willis know about making vodka? Nothing.”

The ads are part of a digital and print campaign by Sobieski Vodka of North America, which entered the American market three years ago and used a back-to-basics theme to promote its rye-based vodka, the top seller in Poland.

Source

Bauer Griffin

Tags:

Posted by:
Monday, June 21st, 2010 at 12:12pm
Filed under Bruce Willis | 1 Comment






Comments

Add Your Comment

  • First-time commenter? A confirmation email will be sent to you after you post your comment.

  • Please check your inbox ... your comment will not appear until you have confirmed your identity via email.

Please keep your comments relevant to this blog entry.
Email addresses are never displayed, but they are required to confirm your comments.

Comments

buy vodka">buy vodka
October 14th, 2011 at 6:11 pm

You really make it seem really easy along with your presentation but I find this topic to be really one thing that I feel I would by no means understand. It sort of feels too complicated and extremely vast for me. I’m taking a look forward to your subsequent put up, I?ll try to get the cling of it!
















Follow ICYDK