Bruce Willis is the new face of Sobieski vodka. Mr. Willis serves as the brand’s celebrity spokesman, and he owns a small percentage of the Polish vodka maker’s parent company. For some reason, he just looks like a good vodka spokesman. Doesn’t he?
In a series of “Bruce Has Ideas” commercials, which began appearing online this week, he makes it clear he has a stake in the company. At the same time, he pokes fun at himself, saying, in one ad, “No, I’m not just an action hero with rugged good looks and some singing ambitions.”
In wry exchanges with Sobieski’s chief executive, Krzysztof Trylinski, Mr. Willis also concedes, humorously, that he is not an expert in distilled spirits, asking in one commercial: “What the heck does Bruce Willis know about making vodka? Nothing.”
The ads are part of a digital and print campaign by Sobieski Vodka of North America, which entered the American market three years ago and used a back-to-basics theme to promote its rye-based vodka, the top seller in Poland.
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