Madonna invests in coconut water
Madonna has invested $1.5 million in a coconut water manufacturer – after falling in love with the drink during her Sticky & Sweet world tour.
The pop superstar, along with her manager Guy Oseary, has snapped up shares of New York-based company Vita Coco, which sells the latest trendy beverage across the U.S.
And the singer and Oseary are so taken with the product – made from the juice of young, green coconuts – they have rounded up stars including Matthew McConaughey, Demi Moore, and Red Hot Chili Peppers frontman Anthony Kiedis to maker smaller investments.
Madge, who is famed for her strict healthy lifestyle, reportedly made the coconut juice her favourite thirst-quencher while performing her Sticky & Sweet shows last year – and she was keen to get involved with the brand before it hit the mainstream.
Oseary says, “The fact that (the manufacturers) are saying no to everyone who wants them is pretty cool. You want to go to the party that no one else is invited to.”
Source, Fame Pictures
February 2nd, 2010 at 11:01 am
All I know is, if Madonna believes so much in Vita Coco, I’m going to try it. I need a healthy drink for my kids, and this Vita Coco sounds like a great idea. That Madonna and her friends are investors, makes me think it’s worth a try, thanks.
February 3rd, 2010 at 10:02 am
I’m excited that Madonna is investing in coconut water! Vita Coco is a great brand and the tasteful, healthy drink should be our best option especially for a hot day.
February 3rd, 2010 at 10:03 am
Coconut water is extremely healthy and tasteful. I’m from Brazil and missed having it in the U.S., so with the celeb’s investiments americans are finally going to know this great beverage. Way to go, Madge!
February 26th, 2010 at 5:18 am
If it’s really worth it, why not? At least we know that it’s all natural since it came from coconuts.
May 7th, 2010 at 11:00 am
Vita Coco is so delicious and refreshing, I’m drinking one right now!