Kim Kardashian Inks Deal With Lighthouse Beauty
Reality TV star Kim Kardashian is about to add one more title to her résumé: fragrance creator.
Kardashian, best known for her role on the E! Entertainment channel reality series “Keeping Up With the Kardashians,” (which also features her sisters, Kourtney, Khloe, Kendall and Kylie, her mother Kris, and her stepfather, Bruce Jenner) and her frequent appearances in the tabloids, has signed a beauty deal with fledgling beauty firm Lighthouse Beauty. Kardashian’s first fragrance is expected to launch in spring 2010.
“Collaborating with Lighthouse Beauty was a really creative, innovative process,” said Kardashian, who also has a beauty and fashion blog, kimkardashian.com, and operates a Calabasas, Calif.-based clothing boutique, Dash, with sisters Khloe and Kourtney. “What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am.”
