An inside source tells FOX411 that Gwyneth Paltrow has secret plans to shift her public image and become the next Martha Stewart. She wants to create her own lifestyle brands for women and families and cut back to doing one movie per year. Husband and Coldplay lead singer Chris Martin has even dubbed Gwyneth’s appointments to plan her takeover of the lifestyle sector her “Martha Stewart meetings”!

The insider, who works with paltrow, tells FOX411, “Her plan is to stay visible in the occasional film, but to create products for real women. She is working on new products for her own beauty line under Estee Lauder and looking at different products for moms at home that she can tie to her website, GOOP.”

And Gwynneth has new product lines all ready for launch, says the source.

“Her charity clothing line for ZOEtees, which will benefit Kids Company, is about to debut, and that was a major project. Other products will follow suit.”

Martin lightly mocks Gwyneth’s big plans, but he never asks her to stop them, the insider adds. “She still spends plenty of time with him and Moses and Apple and she continues to be a very protective and present mother.”

It’s a good thing Chris doesn’t try to hold her back, because he’d lose, says the pal. “She has become a power multi-tasker, so she’ll take meetings while she’s sitting around her movie sets. Gwyneth wants to create an empire, but her first priority is always to her family. She is finding ways to merge the two so that other women and mothers will be able to do the same.”

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