Jessica SimpsonÃ¢â¬â¢s heart might be aching from her recent split from Dallas Cowboys quarterback Tony Romo on the eve of her 29th birthday Ã¢â¬â but sheÃ¢â¬â¢s still a hopeless romantic whoÃ¢â¬â¢s about to unveil a new fall fragrance inspired by what else? Amore.
In a June press release about the ultra romantic fragrance, Fancy Love, Simpson had said, Ã¢â¬ÅRomance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance.Ã¢â¬Â And that ardent attitude about love still fits with the singerÃ¢â¬â¢s approach to life.
Says Vince Camuto, CEO and founder of the Camuto Group, which holds the license for all of her brands, Ã¢â¬ÅJessica loves the feeling of being in love, SheÃ¢â¬â¢s a romantic girl. The fragrance was inspired by love. And sheÃ¢â¬â¢s inspired by love.Ã¢â¬Â As for claims that passion for Romo was what sparked her interest in creating the new warm, floral scent, Ã¢â¬ÅI donÃ¢â¬â¢t know if it was inspired by him,Ã¢â¬Â says Camuto.
Ã¢â¬ÅShe felt that this was the timeless fragrance of falling in love. She came up with that.Ã¢â¬Â The newly single Simpson had a hand in every aspect of Fancy Love, from choosing what kind of scents to use to coming up with its name, Ã¢â¬Åwhich adds a touch of JessicaÃ¢â¬â¢s whimsy,Ã¢â¬Â Camuto says. Ã¢â¬ÅSheÃ¢â¬â¢s very smart. She has a high taste level. SheÃ¢â¬â¢s very particular and wants to make sure everything is right. ThatÃ¢â¬â¢s why the brand is working.Ã¢â¬Â And how! Her first fragrance, Fancy, had one of the best perfume launches in 2008 with nearly $50 million in retail sales in its first year, says Camuto.
Since her July 9 breakup with Romo, Simpson has been mending her heart by quietly spending time with her family and friends, hitting the gym and gearing up for her new docu-series, The Price of Beauty. Ã¢â¬ÅShe really loved him,Ã¢â¬Â says a source close to Simpson. Ã¢â¬ÅShe realizes [relationships are] not easy. SheÃ¢â¬â¢s one of those people who try to make it work. And sheÃ¢â¬â¢s got a lot of people chasing after herÃ¢â¬Â¦Ã¢â¬Â