Jennifer Lopez closes down fashion line, Sweetface

Jennifer Lopez

International superstar Jennifer Lopez wears many hats, but “designer” is one she is currently hanging back up in the closet in the US.

According to Women’s Wear Daily, the singer/actress is temporarily stopping production of her fashion label Sweetface during these troubled economic times.

“In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,” a spokesperson for the 6-year-old high-end brand said in a statement on June 24.

But the mom of 16-month-old twins Emme and Max isn’t fading from the spotlight- Jennifer is currently filming her latest flick, The Back-Up Plan, and recently announced that she’s working on a hot new album. In addition, JLO by Jennifer Lopez line is still for sale in foreign stores.

Source, Bauer-Griffin

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Thursday, June 25th, 2009 at 12:12pm
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