MTV, FremantleMedia North America and executive producer Justin Timberlake are taking viewers on a relentless, heart pounding, adrenaline ride as “The Phone” premieres on April 21st at 10pm ET/PT. The innovative, six episode series is a genre-busting, one hour cinematic competition that simulates what it would be like for viewers to be dropped into the middle of a thrilling adventure movie.

“The Phone” is a groundbreaking game show whose blend of reality and cinematic action-adventure pulls its participants out of their everyday lives and thrusts them into a high-stakes labyrinth of engagement, suspense and intrigue as they race against time for a huge cash prize.

Each week, the lives of four unwitting strangers are interrupted and changed forever by a phone call where a mysterious voice invites them to participate in the game. If they choose yes by pressing “one” on their cell phones, the now new contestants begin to trigger dangerous events that propel them into their adventure and the chance to win up to $50,000.

The mysterious voice pairs the contestants up into two teams and instructs them to follow a movie-like drama that leads them through a series of mental and physical challenges from hanging off the edge of Seattle’s Space Needle to racing into a burning building to save a man’s life. The player’s loyalty, courage and morality are tested and their true nature is exposed when a surprise and shocking twist is revealed at the end of the game.

What do you guys think?

Below is Justin Timberlake being interviewed on Jimmy Fallon on Monday!

This entry was posted on Thursday, March 5th, 2009 at 1:25 pm and is filed under Justin Timberlake, MTV. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.