Campari has launched a new ad campaign that features Jessica Alba sporting some sultry outfits and the company’s signature ruby-red drink.

The provocative photos are part of a 12 month promotional calendar which Campari releases each year. The company’s once explicit calendar has evolved over the years from featuring fully nude models posing aside bottles of Campari to a more tasteful look with high profile Hispanic-American actress posing in casual situation with the beverage. Mommy Alba, who has claims to Denmark, France, Canada and Mexico in her heritage, will be the next Latin lady to appear in the prestigious calendar following Mexican sensation Salma Hayek for their ’07 calendar, and Cuban obsession Eva Mendes for their ’08 calendar.

Campari will be opening a brand new section on their Official Web Site tomorrow, December 3rd, called “Club Campari” that will feature most of Jessica’s photos taken by celebrated photographer Mario Testino.

Could she look any better?!