Lauren Conrad just a “celebrity face” behind her clothing label?
Lauren Conrad and Victoria Beckham now have something to bond over — they were both stripped from the sales floor of Hollywood’s hottest boutique.
Earlier this year, Kitson owner Fraser Ross announced that he was dropping Vic’s dVb style collection due to lackluster sales and her refusal to make a promotional appearance. Now Conrad’s collection has suffered a similar fate with the recent announcement that her lack of involvement has led to a lack of sales.
“When the collection first came out it did really well because of all the hype surrounding it,” a Kitson rep has said. “But her people were never able to set a date for her to come to the store and as a result it didn’t sell.”
However, a rep for “The Hills” hottie said that LC’s collection has exceeded expectations and is in more than 500 stores, including Bloomingdale’s, Nordstrom, Planet Blue and Fred Segal. Her peeps also shot down whispers that Conrad isn’t exactly the creative genius behind the brand that she claims to be.
“Lauren designs the line from start to finish, doing everything from sketching to fabric selection to fitting the garments,” a rep said.
But a few key fashion insiders have said that LC is more the “celebrity face” behind her label and that her Creative Director Sherry Wood (the designer for former fashion label Tart) is pretty much responsible for all those chic girly garments.
Apparently, the majority of celebs with a fashion line have such crazy schedules that they do a bit of the work and front the collection, and Conrad is “no different.”
LC was also reportedly heard telling pals at a Hollywood club recently that she “can’t even draw a sketch” after being asked for some advice from an aspiring fashion designer.
But another insider in Conrad’s clothing camp was quick to tell Pop Tarts that Lauren is absolutely the designer and that she and Wood work alongside each other and share the process 50/50. This insider says that Conrad is often working out of the mart in downtown Los Angeles, where the clothes are conceived and manufactured.
“She generally stays for an hour or so when she comes,” a fellow employee in the mart said.
Source , WENN
PICS: LC leaving Crown Club in LA last night.
