A fictional energy drink that features in Ben Stiller’s next movie Tropial Thunder is being turned into a real product.

Booty Sweat pops up throughout the comedy, which is due to be released on August 15th.

Now Paramount Pictures want to cash in, by producing it and marketing it alongside the movie.

Michael Corcoran, president of consumer products at Paramount Pictures, “Not to my knowledge has this ever been done before. We’re very excited, because it has the potential to live for quite a while, well beyond the film.”

Source

WENN