Bruce Willis has scuppered his hard-man image after becoming a partner in a trendy New York wine bar.

The Die Hard star is a joint owner of Manhattan’s Bowery Wine Company, which is set to open to the public this week. But the actor treated his pals to a special private party last week, allowing them to sample the fine dining and various selection of wines on offer, before taking his place behind the bar to serve refreshments to his own guests, according to the New York Post’s PageSix.

Chris Sileo, Willis’ business partner in the Bowery Wine Company, describes the wine bar as “upscale and loungy. We’ll have high-end, light fare that will include paninis, salads and desserts.”

WENN