“A Beautiful Lie,” the title track and current single from 30 Seconds to Mars‘ platinum album, marks the first music video ever shot 200 miles north of the Arctic Circle in Greenland. It is the third in a series of short films featuring songs from the band’s 2005 album. (The previous two were “The Kill” and “From Yesterday,” which was the first American music video shot in the People’s Republic of China); both were directed by Bartholomew Cubbins. “A Beautiful Lie” directed by Angakok Panipaq premieres January 30th in an array of countries including the US, Canada, Australia, New Zealand, Japan, Mexico, Brazil, Spain, Sweden and Denmark through a never before seen global Myspace exclusive event. This will be followed by a multi-channel and online media blitz.

“Shooting in Greenland was a dream come true and one of the most exciting adventures we’ve ever had as a band,” says 30 Seconds to Mars lead vocalist Jared Leto. “Although incredibly challenging and at times it seemed just out of our reach, once we finally arrived the beauty and magnificence of the terrain, the wonderful culture of the people, and the amazing journey itself were all inspiring beyond belief. Almost everyone has heard of global warming by now but for the people of Greenland it is a real and tangible problem of today, not an issue of tomorrow. This journey changed our lives. We hope that with this film and new website we can share, in some small way, this incredible experience with our family of friends and fans around the world.”